thinking
Next Entries »Break my happy egg and call me cooked…
Thursday, February 21st, 2008The whole Generation Y issue is getting to me. As you may or may not know, I work in the World Vision Australia youth marketing department. Part of what we do, better than anyone else in that organisation (and, we like to hope someday, better than anybody in any market) is ‘get’ and understand young people. We […]
Mindfullness in Opportunity Evaluation
Sunday, February 10th, 2008I was given this fantastic article by dad today - It’s a Harvard Business Review piece written by Paul Saffo about how to make effective forecasts. The article reads fantastically well (you know how much I appreciate good writing) and is easy to remember and learn from due to the nature of Saffo’s explanations. Very […]
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